Ad Relayout: Kia Motors

In a Nutshell

This task is called Ad Relayout. Basically we were told to select 3 ads from print media and bring it to class. Classmates will then pick one out of the 3 for each of us to work on, after a psuedo “meeting with Art Director” scenario, complete with debates and comments on why they chose the particular ad out of the 3. We could choose to reject their option.

We had to think of a brand new layout for the selected ad, or if we want to venture furthur, think of a brand new concept to present the ad without straying from the original objective.

My classmates chose for me a Kia Motors ad, which also doubled up as a announcement for being the Major Sponsor of the Australian Open 2007. Original ad features Nadal as Kia brand ambassador.

Below are my respective art works for teaser, quarter page and junior page:

Teaser

Size: 11 cm x 14 cm
Presentation: Black & white; one-spot colour

Quarter Page Ad

Size: 21 cm x 28 cm
Presentation: Black & White; one-spot colour

Click here for large version

Junior Page Ad

Size: A3
Presentation: Full colour

Click here for large version

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Other info
I was desperately looking for a tennis racquet & a model for a photoshoot to realise my concepts, and fortunately for me, I had lady luck by my side. Managed to find a racquet TOGETHER with a model. Woohoo. The model did a great job btw, and that’s quite an understatement. Thank you Adrian !

Photos shot with: Fuji Finepix F-20 (6.0 megapixels)
Model: Adrian Lin
Venue: Multi-story Carpark :O
Car images from: www.kia.com

Everything put together with Adobe Photoshop CS2, brain juices, skipped breaks/lunches, flattened buttcheeks & sleepless nights.

Above concepts and finishes are all done by myself, so please have the courtesy NOT to plagiarise.

Thank you very much.

p/s All critiques are welcome in the comment box!