This advertising project requires us to create 2 advertisements, each using the
1) Visual Approach (using strong image & slogan)
2) Headline Approach (test of copywriting skills)
The challenge is how to conceptualize and execute 2 good and indirect ads.
My works scored me a B grade… nothing to rave about but well, no one in class got an A. Guess we gotta work a lot harder.
I’m not too excited with this Bausch & Lomb ad, but my lecturer seems pleased with it after several of his revisions. Oh well… I thought it seems kinda cheesy.



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