Advertising – Visual & Headline Approach

28 11 2007

This advertising project requires us to create 2 advertisements, each using the

1) Visual Approach (using strong image & slogan)
2) Headline Approach
(test of copywriting skills)

The challenge is how to conceptualize and execute 2 good and indirect ads.

My works scored me a B grade… nothing to rave about but well, no one in class got an A. Guess we gotta work a lot harder. :P

I’m not too excited with this Bausch & Lomb ad, but my lecturer seems pleased with it after several of his revisions. Oh well… I thought it seems kinda cheesy.


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