Basically this is an advertising campaign for the awareness of a shop for rent at Chinatown. My client is Lend Lease Asia Pte Ltd and our advertising campaign aims to spread the word of them having a shop to rent to potential entrepreneurs.
The campaign includes
- Advertisement on the Classifieds (Creative Media Buy)
- Floor stickers
- Direct Mailer Pack
My target group is any entrepreneur who wants to start a Authentic Chinese Restaurant at Chinatown. So yea, my design elements gotta be that of Chinese motifs and everthing oriental.
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Classified Ad:
Brought in the fortune cookie element, which brings the “fortune” of it’s time to cook up a storm! This will capture attention of potential chefs/businessmen who wants to venture into the F&B business. It will then bring them to the details of the shop that is up for rent.
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Floor Stickers:
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Direct Mailer Pack:
Contents inside:
Brochure, souvenir, fortune cookie (with discount coupon attached), reply slip
The brochure is inserted into an envelope which has an intricate die-cut:
The souvenir:
An Oriental candle shade!
This is how it looks when lighted up:
My DM Pack got sent for the Springleaf Creative Awards Competition, but erm, I think I didn’t get shortlisted as a finalist. No news from them whatsoever. =|
Quite disappointing… oh well but I had fun doing this project! 
Advertising really powers up your brains.
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