This small project is on how to take care of our 2 precious kidneys, which are given to everyone for free when we are born.
The whole idea started from the organ trade saga which happened last year, whereby Mr. Tang paid a huge amount of money in desperation for a functional kidney to sustain his life.
The first question that popped onto my mind was, “why pay for something you got for free?”
Which led me to the whole idea prevention is better than cure. Hence it is important for us to not overwork our kidneys. Then these phrases popped into my mind: pamper our kidneys, help our kidneys find their inner zen, achieve nirvana. This led me to the design outcome which has the oriental, Zen look and feel to it.
Concept Board (click to enlarge)
First thing that came to my mind was to have a kidney sitting on the clouds meditating.
I thought it turned out pretty cool. =)
3-fold informative brochure
Target audience are tertiary students (hence the light-hearted & playful character design). Simply because good healthy habits should start early. 
Axe the bad habits while we are still young and strong!
Help your kidneys find their inner zen. They can attain nirvana too. Oommm… *meditates*
This is the best Kidney based design i have seen all week
very very very cool