This project is on Singapore Day London 2009, which happened earlier this year on 25th May.
When I embarked on this project in November last year, it was still not decided that Singapore Day will happen in London. I decided on London and started on the logo design.
My take on the publicity campaign for Singapore Day London:
1) A series of Print Ads on The Times (London), using popular Singapore icons whom Singaporeans residing in London can instantly relate to.
Phua Chu Kang in London Soldier Uniform
Kumar in Royal Queen get-up
Liang Po Po set in Abbey Road (made famous by The Beatles)
2) Ads on The London Bus
- Invading the streets of London!
3) Car Decal for Singapore Taxis
Invading the streets of Singapore
Decal is printed on both front and back. When viewed from outside the taxi, it is a silouhette of the respective Singapore icons (like a teaser). When viewed from inside the taxi, the full image and and more details can be seen.
For the event itself, I created…
1) Admission Tickets
Admission Tickets in the form of Singapore Parking Coupons
Behind the ticket is a lucky draw coupon which resembles a Singapore Airlines Economy Class ticket. The prize is a trip back to Singapore.
2) Goodie Bag
Goodie Bag folded from The Straits Times
The article on The Straits Times will be specially designed to be covering Singapore Day London 2009. A photo booth will be available at the event, whereby instant photo prints will be given away to the attendees and these photos can be pasted onto the goodie bag.
This idea is pretty cool because it is as if they are on the front page of Straits Times, in the news article itself. 
3) Programme Guide cum Map
Front Cover
Inside: The Programme of the Day
Inside: Programme Highlights
Back: Map of Hyde Park
List of Sponsors
Programme Guide Back Cover
Content of the programme guide are written in scribbles, like how we always scribble information into our notebooks when we’re all still schooling. 
Hope you enjoyed this series of designs for Singapore Day London 2009.
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