When I embarked on this project in November last year, it was still not decided that Singapore Day will happen in London. I decided on London and started on the logo design.

My take on the publicity campaign for Singapore Day London:

1) A series of Print Ads on The Times (London), using popular Singapore icons whom Singaporeans residing in London can instantly relate to.

Phua Chu Kang in London Soldier Uniform

Kumar in Royal Queen get-up

Liang Po Po set in Abbey Road (made famous by The Beatles)

 2) Ads on The London Bus

3) Car Decal for Singapore Taxis 

Invading the streets of Singapore

Decal is printed on both front and back. When viewed from outside the taxi, it is a silouhette of the respective Singapore icons (like a teaser). When viewed from inside the taxi, the full image and and more details can be seen.

For the event itself, I created…

1) Admission Tickets

Admission Tickets in the form of Singapore Parking Coupons

Behind the ticket is a lucky draw coupon which resembles a Singapore Airlines Economy Class ticket. The prize is a trip back to Singapore.

2) Goodie Bag

Goodie Bag folded from The Straits Times

The article on The Straits Times will be specially designed to be covering Singapore Day London 2009. A photo booth will be available at the event, whereby instant photo prints will be given away to the attendees and these photos can be pasted onto the goodie bag.

This idea is pretty cool because it is as if they are on the front page of Straits Times, in the news article itself.

3) Programme Guide cum Map

Front Cover

Inside: The Programme of the Day

Inside: Programme Highlights

Back: Map of Hyde Park

List of Sponsors

Programme Guide Back Cover

Content of the programme guide are written in scribbles, like how we always scribble information into our notebooks when we’re all still schooling.

Hope you enjoyed this series of designs for Singapore Day London 2009.

The whole idea started from the organ trade saga which happened last year, whereby Mr. Tang paid a huge amount of money in desperation for a functional kidney to sustain his life.

The first question that popped onto my mind was, “why pay for something you got for free?”

Which led me to the whole idea prevention is better than cure. Hence it is important for us to not overwork our kidneys. Then these phrases popped into my mind: pamper our kidneys, help our kidneys find their inner zen, achieve nirvana. This led me to the design outcome which has the oriental, Zen look and feel to it.

Concept Board (click to enlarge)

First thing that came to my mind was to have a kidney sitting on the clouds meditating.

I thought it turned out pretty cool. =)

3-fold informative brochure

Target audience are tertiary students (hence the light-hearted & playful character design). Simply because good healthy habits should start early. Axe the bad habits while we are still young and strong!

Help your kidneys find their inner zen. They can attain nirvana too. Oommm… *meditates*

Graffiti art! Not something I do often… hah.

Seasons

Design

Afterburner

Other Media: Scrolling Bus Stop Panel

Audi Space Frame

Royal Lucky Draw: For every bottle of Nescafe Gold purchased, the consumer will be entitled to one lucky draw chance to be a royalty for a day – win a trip to Germany, live the life of a King/Queen (sponsored by Nescafe) and have a tour at the Nescafe factory and see how the Nescafe Gold powder is manufactured.

Poster (click for larger version)

Lucky Draw Contest Form (click for larger version)

Hanging Ceiling Ad

POP Stand

Splash page

Click on images for larger versions.

Proposed design items

A series of magazine ads:

front of the page (with folded edge)

folded edge flipped open (reveals mock logo)

back of the page

back of page (close up)

Other executions:

Click for larger versions

Direct Mailer:

I’m really into oriental designs this year. They’re really pretty, but I think I’m still not that good at it. Will work on it, will work on it…

Used this illustration to take part in myplasticheart’s wallet design contest. Just trying my luck!

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Sony VAIO Skin Design

Peony peony… don’t you just love peonies?

The client wanted a website for his clinic so that his patients could have access to more information about their services and/or any updates.

Here’s the final outcome:

Visit the website at: http://www.robertsonmed.com.sg/

Other proposed layouts: